About

Arun Kiran R is an accomplished marketing professional with a proven track record of managing and driving end-to-end marketing programs. With deep expertise in areas of Analyst and Advisory Relations, Public Relations, Corporate Brand Management, Integrated Campaign Management, and Social Media Marketing, Arun has demonstrated his ability to work in the information technology and services industry. As an external stakeholder specialist and a brand steward, Arun has worked with multi-disciplinary teams of C-level strategists, technologists, and decision-makers to understand and communicate the company's vision and services to the stakeholder community. He has created, curated, and executed several demand gen campaigns at a global level to help drive millions of revenue and onboard new clients. Arun brings deep knowledge and connections in building and increasing awareness amongst top-tier analyst firms like Gartner, Forrester, Everest, HfS, etc. He has a strong background in creating strategic narratives and content for influencing and dissemination to Media publications like Mint, ET, Business Standard, etc., while liaising with Public Relations agencies. Currently, Arun is the Regional Marketing Head at Crayon Data, where he leads the Global Demand Generation and Analyst & Public Relations efforts for the organization. In the past, he has worked as a Marketing Manager and Management Consultant at Microland Limited, where he improved and automated the internal processes and led the product development of a tool called the proposal builder to reduce time to response for RFPs. Arun holds a Master of Business Administration (M.B.A.) degree in Marketing from the Indian Institute of Management, Bangalore, and an Engineer’s Degree in Electrical, Electronics, and Communications Engineering from B. M. S. College of Engineering. With 7.86 years of relevant experience, Arun is a result-oriented marketing professional who helps banks stay digitally relevant to their customers.